Senior Product Designer

I'm
Rayane

I design complex financial products: tax, insurance and credit. I turn regulated processes into flows that convert and scale across markets.

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  • +6 Years of experience
  • #1 Conversion among Cardif partners in Brazil
  • –70% Support tickets avoided at Mercado Livre
About me

Regulated complexity, translated into flow

Tax, insurance and credit share one trait: the rules are non-negotiable and users would rather not deal with them. My job is to absorb that complexity into the design, so the person on the other side only sees the next decision they need to make.

6 years on products used by millions: invoicing and branch opening for Mercado Livre sellers across Latin American markets, and insurance, credit and cashback at Neon. In both, I built and maintained component libraries and pushed data-informed decisions into the team.

View case studies Get in touch
01 Selected work

Every project has
its own language

See full portfolio →
Mercado Livre branch opening welcome screen over the backoffice requests table Mercado Livre branch opening welcome screen over the backoffice requests table
E-commerce Discovery Mercado Livre

Branch opening that unblocked seller entry into Full
Two Neon app screens showing the protected-invoice insurance: listed coverages and price per day Two Neon app screens showing the protected-invoice insurance: listed coverages and price per day
Insurance Discovery Neon + BNP Paribas Cardif

Card insurance that became Cardif's global conversion benchmark
Mercado Libre Mexico re-invoice form on desktop and mobile Mercado Libre Mexico re-invoice form on desktop and mobile
E-commerce Self-service Mercado Livre

A re-invoicing flow that cut 70% of support requests
02 Contact

Let's
talk

Reach me on LinkedIn or WhatsApp.

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